Social Media & Influencer Marketing Manager

Location: Dubai, UAE
Type: Full-Time, Hybrid
Reporting to: CMO‍
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About the role:
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We’re looking for a Social Media & Influencer Marketing Manager who combines creativity, strategic thinking, and a data-driven approach to grow the social presence of CUSP Wealth, a UAE-based investment platform, and Denara Group, a WealthTech group expanding across the GCC. Recognised as Startup of the Year at the Entrepreneur Middle East Innovation Awards 2026, CUSP Wealth is growing fast, and we’re looking for someone who can help take our social media and influencer marketing to the next level.
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Your mission is to build engaged communities, strengthen brand trust, and turn social attention into measurable business growth through content, UGC, and influencer partnerships. You’ll own strategy and execution across both brands, supported by in-house copywriters, designers, and video editors.
This is not just a content management role. We need someone who thinks like a marketer, creates like a content creator, connects like a community builder, and owns results.
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Key Responsibilities:
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Social Media & Community-Led Demand Generation (CUSP Wealth and Denara Group, 70%):
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• Develop and execute social and community-led demand generation strategies for CUSP Wealth (Instagram, TikTok, LinkedIn) and Denara Group (LinkedIn), prioritizing Instagram and TikTok for CUSP's organic growth.
• Own content strategy, editorial calendars, creative direction, and community engagement initiatives that build awareness, trust, customer demand, and brand advocacy.
• Lead content production, setting the narrative and pace for in-house copywriters and designers; independently organize and shoot employee and leadership videos, and create and edit simple social-native content, using internal support for complex editing.
• Proactively discover emerging trends and viral formats, adapting them into relevant content and rapidly testing new creative approaches.
• Build a consistent UGC pipeline through creators and employee advocacy, collaborating with User Acquisition Manager to leverage effective content for paid acquisition.
• Partner with Compliance to develop creative, commercially effective solutions that meet regulatory requirements while preserving marketing impact.
• Use social listening, analytics, and experimentation to understand audiences, optimize engagement, and track community growth, demand signals, and attributable business outcomes.
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Influencer Marketing (CUSP Wealth, 30%):
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• Develop and execute UAE influencer strategies aligned with brand, community growth, and acquisition objectives.
• Manage influencer campaigns end-to-end, from discovery and negotiations to creative production, approvals, and delivery.
• Build long-term partnerships with relevant influencers, creators, and brand ambassadors.
• Analyze audience relevance, engagement quality, acquisition contribution, and campaign ROI to continuously improve performance.
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Requirements:
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Must-Have:
• 5+ years of relevant professional experience in the UAE market.
• Fluent Arabic and English, written and spoken.
• Proven track record of developing and executing social media strategies that deliver measurable audience and business growth.
• Strong understanding of full-funnel marketing, demand generation, and customer journeys.
• Hands-on experience in video production, basic editing, and creating trend-driven social content, supported by a strong portfolio.
• Demonstrated experience managing influencer campaigns and building reliable UGC production pipelines.
• Deep understanding of UAE/GCC digital culture, audiences, and social media trends.
• Entrepreneurial, creative, and analytical mindset with strong ownership, collaboration, and problem-solving skills.
• Familiarity with CapCut, Premiere Pro, TikTok Creative Center, social listening, analytics, and AI-powered tools.
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Advantages:
• Experience in fintech, financial services, technology, or high-growth consumer brands.
• Experience managing multiple brands and coordinating in-house creative teams.